Cycling Frog | "Say High To Summer" Campaign
Lazarus Naturals | "Our Process" Series
Lazarus Naturals | "CBD For All"
Lazarus Naturals | "National Gummy Ads" Campaign
Hirsch Whiskey | "Chase Your Horizon" Ad Campaign
Cycling Frog's "Say High To Summer" campaign aimed to announce the brand's new line of THC seltzers through a social media summer brand campaign. The intent was to highlight the spirit of summer adventure, and the laid back feeling of a day out in nature. Though the series remained incomplete, the excitement of a day out shooting in the desert is hard to beat!
In the spirit of education and transparency, the "Our Process" series was produced with the intent of shedding light on the process of creating CBD products. Each video highlights a step in the vertically integrated process: starting with planting, and ending with packaging and distribution. Each video features its own fully rotoscoped title card, creating iconography that represents each step of the process, while still maintaining the hand-drawn style featured on Lazarus Naturals' logo.
The Purpose of "CBD For All" was to be a driving, evergreen video series highlighting the effectiveness of Lazarus Naturals CBD products. There's a lot of misinformation surrounding CBD, and our goal was to demonstrate how Lazarus Naturals' quality products have impacted it's consumers lives. In order to accomplish this, we set out across the country to interview real customers and their experiences. We gathered testimonials from varied use cases, walked with them and learned about their background and lifestyles. the resulting videos allow us to dip a toe into their lives, creating mini-documentaries about their past, present, and how both have been impacted by CBD.
This ad series was produced with the intention of highlighting one of Lazarus Naturals most popular product category: Gummies. The ads were created by filming products and props being launched in the air with hi-speed cameras at 1000 fps. This footage was than brought into After Effects for keying, gradient creation, and text animation. Some additionally shots of floating products were created entirely in AE, and the fully finished shots were brought in and assembled in Premiere. These ads aired in airports across the South, an the East Coast. Later, they were aired nationally across ad supporting streaming services and YouTube.
These 3, 15 second ad spots were made to generate viewership and draw attention to Hirsch Whiskey's as they ramped up national distribution for a new line of whiskeys. The challenge in creating these pieces is that they were made on an exceptionally low budget, and Hirsch did not have the resources to fund filming for all three spots. Therefore, we had to create 3 commercials with a driving narrative, showcasing Hirsch's brand dedication to adventure, spotlighting a diverse group of protagonists, and create it all exclusively with stock footage. These commercials aired on ad suppporting streaming services like Youtube, Hulu, Paramount+, and more in targeted urban areas like San Francisco, New York, Denver, Austin, and Miami.